Samsung Newsroom U.S.
Samsung Global Newsroom Samsung Global Newsroom
BackBack to Product

Samsung Celebrates a Decade of Leadership in the Global Soundbar Market


Samsung has held its ground as the leader in the global soundbar market for ten consecutive years, from 2014 through 2023, according to the annual report from FutureSource Consulting. The latest data, released on February 28, highlights how Samsung continued to maintain market leadership, with a 20.3% market share and an 18.8% contribution to the industry’s sales volume in 2023.


Samsung has continuously raised the bar for home entertainment systems over the years, earning its soundbars a reputation for superior sound quality and groundbreaking innovation. Signature features such as Q-Symphony and SpaceFit Sound have revolutionized the listening experience, offering users a deeply immersive soundscape that is finely tuned to their listening environments.

This year, Samsung continues to push the boundaries with its soundbar lineup, introducing enhanced AI audio features and connectivity options to captivate consumers and home theater enthusiasts alike.


▲ Samsung Electronics’ 2024 flagship Q-series soundbar HW-Q990D further pushes the boundaries of immersive home audio experience

The flagship Q-series soundbar, HW-Q990D, offers impressive 11.1.4-channel surround sound and an upgraded Q-Symphony feature. Powered by AI, the device analyzes and synchronizes voice channels for clear dialogues and immersive soundscape across all speakers. Paired with SpaceFit Sound Pro for customized audio calibration, the soundbar also ensures an immersive experience in any space, while HDMI 2.1 and 4K/120Hz passthrough provides connectivity options that meets the demands of modern home entertainment systems.

“We are thrilled to once again be acknowledged as the market leader in soundbars, a milestone that reflects the positive feedback from our customers over the years,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Building on this success, we will continue to push the boundaries of home entertainment with superior sound quality and advanced connectivity features, leveraging AI-based sound technology to strengthen the consumer experience and Samsung’s position in the global market.”

In addition to its newest soundbars, Samsung has officially kicked off pre-order of its 2024 TV and audio lineup with powerful AI-driven features. This includes the latest Samsung Neo QLED 8K, Neo QLED 4K, OLED, and The Frame, plus the all-new Music Frame – a customizable speaker that plays your favorite music while framing your favorite photos. Now, you can pre-order a qualifying new 2024 Samsung TV and you’ll also get a 65” Crystal UHD TV on us.1 Plus, pre-order the Music Frame to get a $50 credit for use toward a future purchase on You can even get a $50 credit for each Music Frame purchased!2 For more information, visit

1 Offer valid 3/21-4/11, while supplies last, at participating retailers only. Pre-order a 2024 Neo QLED 8K, Neo QLED, OLED, or the Frame and get a 65” TU690T Crystal UHD TV. Wall mount not included. See participating retailers for additional terms and conditions.
2 Pre-order 3/21-4/11, while supplies last at Credit (“gift”) will be sent via email 35 days after purchase; must be used towards eligible purchase before 7/31/21. The Gift is non-transferable and limited to ten (10) per Qualifying Purchase. See additional terms and conditions on

Press Kit

3 Items
107.13 KB (2) - 103.79 KB
Article.txt - 3.34 KB

Media Contact

Consumer Electronics
Home Entertainment, CIT & SSD/Memory

* Required Field

Sign Up to Receive the
Latest Samsung News.