Samsung Art Store Expands to 2025 Samsung TV Lineup, Bringing Fine Art to Millions of Homes

Samsung Electronics continues to shape how people experience art at home by expanding access to the Samsung Art Store, a premium digital platform for fine art exclusively available on Samsung Smart TVs. For the first time, the Samsung Art Store will be available on 2025 Samsung Neo QLED 8K, 4K and QLED models, along with the 2025 Frame and Frame Pro, making art from the world’s leading artists, museums and galleries more accessible than ever.

The Samsung Art Store is the #1 TV art subscription service globally, available in 115+ countries and growing. It offers access to a vast catalog of 3,000+ artworks from more than 1,000 artists, in collaboration with leading institutions such as The Metropolitan Museum of Art and Musée d’Orsay.

Since launching in 2019, the platform has seen tremendous growth and success on The Frame, and Samsung is excited to bring it to even more Samsung Smart TV owners. Now in its seventh year, the Samsung Art Store growth remains strong, with subscriptions increasing by more than 70% globally year-over-year since February 2024. Within the U.S. alone, subscribers are viewing over 400 million hours of art annually.

The Samsung Art Store has also made incredible strides in adding new pieces to its unmatched and ever-growing library of artworks, growing the total number of artworks since launch by 233%. More recently, Samsung has made exclusive partnerships for modern and contemporary artworks the focus of its acquisition strategy, with exclusive collections from leading institutions like The Museum of Modern Art and Art Basel, with more coming this year.

“We are proud of the surge in demand for Samsung-curated digital fine art experiences, which serves as a testament to the enduring trust and loyalty of our customers,” said Cathy Oh, VP & Head of Marketing, Samsung TV & Mobile Services and Samsung Ads. “We are deeply committed to shaping the future of the TV industry and delivering services that enrich people’s lives.”

Now, with the Samsung Art Store expanding to the 2025 Neo QLED 8K, 4K and QLED lineups, the world’s largest fine art platform for TVs is set to reach an even larger audience.

Jen Stark’s Cosmographic (detail) (2014) shown on the Neo QLED 4K (QN70F)

You can experience the Samsung Art Store with stunning visuals and in vivid detail on the new 2025 Neo QLED 8K, 4K and QLED lineup by displaying vibrant artworks like Vincent van Gogh’s “Starry Night” (1889), Fred Tomaselli’s “Irwin’s Garden” (2023), and Jen Stark’s “Cosmographic” (2014).

Elevating Home Art Experiences with Art Basel Hong Kong Collection

Also new this year, you can access a brand-new curated collection of 23 select works from Art Basel Hong Kong’s renowned galleries, exclusively available only on the Samsung Art Store. The collection includes renowned artworks from artists such as Ticko Liu, Jimok Choi, Bae Yoon Hwan and more.

Additionally, as the Official Art TV of Art Basel, visitors to the Samsung activation at Art Basel Hong Kong last month were able to step into an immersive installation at the premier global art fair and experience artworks by five contemporary artists, including Kunyong Lee, Aerosyn-lex Mestrovic, Saya Woolfalk, Marc Dennis and Jules de Balincount.

Artist Marc Dennis is standing inside the Samsung ArtCube at Art Basel Hong Kong, surrounded by his artworks

Art Basel Hong Kong is the second collection in a quarterly series that will be available on the Samsung Art Store, which follows the recent launch for Art Basel Miami Beach last year.

Later this year, collections from both Art Basel in Basel and Art Basel Paris will also be available, delivering even more value and premium offerings.

The Premier Destination for Digital Fine Art

From renowned 19^th-century European painters like Vincent van Gogh, Pierre-Auguste Renoir and Claude Monet, to contemporary icons such as Salvador Dalí, Jean-Michel Basquiat and Keith Haring, and world-renowned partners like Marimekko and leading art institutions, the Samsung Art Store’s unrivaled catalog allows you to explore an ever-evolving digital collection.

Only Samsung offers hand-selected curations, furthering differentiating the platform and offering the perfect piece of art for every season, holiday and mood on the leading screens from the global #1 TV brand. New this month is a celebration of spring, with a featured collection from famed artist Will Cotton, breathtaking cherry blossoms, and views of the stunning countryside with an expanded Vincent van Gogh curation.

“At The Met, our mission is to bring art and culture to the daily lives of art enthusiasts around the world,” said Josh Romm, Head of Global Licensing and Partnerships at The Met. “Through our collaboration with Samsung, we’ve been able to connect with entirely new audiences, inspire creativity and foster deeper appreciation for the arts. Bringing highlights from The Met collection to the Samsung Art Store is a natural extension of our commitment to sharing art in a range of media to meet consumers where they are.”

The Met collection features historically significant American artworks like Emanuel Leutze’s Washington Crossing the Delaware

As the Samsung Art Store continues to grow and deepen its ties to major institutions as well as established and emerging artists, it has proven to be a powerful digital medium enabling greater discovery and democratization of art.

“The Samsung Art Store is revolutionizing the way people experience and engage with art,” said Marc Dennis, Renowned Hyperrealist Artist. “It offers a world of accessibility, bringing art into people’s homes in a way that was never possible before. It breaks down barriers, allowing a diverse audience to experience and connect with art on their own terms. For artists like myself, it’s a chance to share our work with a global community, and for art lovers, it’s an invitation to explore new perspectives and immerse themselves in creativity without limits.”

Explore influential artists such as Shinique Smith, Erin Hanson and Carissa Potter, among many others, as they share their own experiences on bringing their artwork to the platform and embracing a digital canvas.

To learn more, visit https://www.samsung.com/us/televisions-home-theater/tvs/the-frame/digital-art-store/.