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Samsung Shows Why Its TVs Are “Best in the House” at 2024 Unbox & Discover

Actors Molly Shannon and Tim Meadows debut 90s-inspired spoof marketing campaign to show how Samsung TVs can upscale your favorite old shows and movies in amazing quality


Samsung Electronics America celebrated the launch of its 2024 TV and audio lineup during its annual Unbox & Discover event at the Samsung 837 retail experience store in New York City. The products are now available for pre-order, with some never-before offers – including getting a 65”-class Crystal UHD TV on us1 when you pre-order a qualifying new 2024 Samsung TV.

Joined by actor Molly Shannon and actor, writer and comedian Tim Meadows, Samsung debuted a nostalgia-inspired, spoof marketing video, “Best in the House.” It brings together the best of the era’s sitcom nostalgia, with the best in today’s TV technology to showcase the cutting-edge picture quality of Samsung TVs.

“It was so much fun creating this 90s-inspired campaign with Molly and Tim,” said Sarah Larsen, Head of Marketing, Home Entertainment at Samsung Electronics America. “We brought back so many of the things we all know and love from that era – from Molly’s butterfly clips and Tim’s pukka shell necklace, to the ‘uncle’ who never shows his face, and of course, retro TVs and dial-up Internet. Across every touchpoint, this campaign pays tribute to nostalgia and shows how today’s Samsung innovations can make our favorites even better. It’s just another example of how Samsung can upscale every moment!”

Getting into the nostalgia, Molly and Tim participated in a throwback Q+A session alongside Sarah Larsen – where they shared some of their favorite 90s memories and songs, what it was like working in television then, and now – and what content they’re looking forward to re-watching to see it transformed with Samsung upscaling.

Left to right: Sarah Larsen, Samsung Head of Marketing, Home Entertainment, alongside Molly Shannon and Tim Meadows. Photo: Charles Sykes/AP Images for Samsung

The Samsung Music Frame: Play Your Favorite Music While Displaying Your Photos

It wasn’t just TVs in the spotlight at the annual Samsung home entertainment event. Tim also had fun personalizing the all-new Music Frame – a customizable speaker that plays your favorite music, while framing all your favorite photos. Jokingly interrupting Samsung Senior Vice President, James Fishler, during his remarks, Tim joined on stage to showcase an image of himself and Molly from “Best in the House.” James later hopped on stage with a Music Frame, as well – complete with his own 90’s throwback photo.

Left to right: Sarah Larsen, Samsung Head of Marketing, Home Entertainment, alongside Molly Shannon, Tim Meadows, and Samsung Senior Vice President, Home Entertainment, James Fishler

Check out some additional images from the 90’s theme party below:

James Fishler launches the 2024 Samsung TV and audio innovations. Photo: Charles Sykes/AP Images for Samsung

Tim Meadows and Molly Shannon check out the new Samsung 2024 TVs and Music Frame speaker launched at 2024 Unbox & Discover. Photo: Charles Sykes/AP Images for Samsung

Samsung celebrates the launch of its 2024 TV and audio lineup with throwback-inspired campaign at Unbox & Discover. Photo: Charles Sykes/AP Images for Samsung

To experience the newest innovations firsthand, Samsung is also offering “rad” pre-order deals for its new lineup. When you pre-order a qualifying 2024 Samsung TV, you’ll also get a 65”-class Crystal UHD TV on us. Plus, pre-order the Music Frame to get a $50 credit for use toward a future purchase on

As the #1 TV brand for 18 years running, Samsung is always innovating to deliver better technology, experiences and features that will help upscale your life. On top of their incredible picture quality and audio, the TV line-up also delivers added features that you can only get from Samsung – including the ability to upscale every moment with AI, enjoy endless content, use your TV as your home hub, experience sustainability-forward packaging and accessible products, and even helps protect your personal data by Samsung Knox.

For more information on Samsung TV and audio products, please visit

1 Offer valid 3/21-4/11, while supplies last, at participating retailers only. Pre-order a 2024 Neo QLED 8K, Neo QLED, OLED, or the Frame and get a 65” TU690T Crystal UHD TV. Wall mount not included. See participating retailers for additional terms and conditions.
2 Pre-order 3/21-4/11, while supplies last at Credit (“gift”) will be sent via email 35 days after purchase; must be used towards eligible purchase before 7/31/21. The Gift is non-transferable and limited to ten (10) per Qualifying Purchase. See additional terms and conditions on

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