Samsung’s “Do What You Can’t” mantra was evident to visitors walking through Samsung City, the company’s interactive booth at CES 2018. In the Home District experience, the company’s vision for a more connected, seamless, lifestyle came to life with Samsung’s intelligent assistant, Bixby, which lives in more than just mobile devices — making it easier for consumers to control so many things in their homes and harness the Internet of Things (IoT) to simplify their lives.

Starting with the open SmartThings IoT ecosystem, including the SmartThings App and SmartThings Cloud, Samsung demonstrated how Bixby can help manage a variety of daily tasks from anywhere, at any time. Able to understand an individual’s preferences and tailor a unique experience through simple voice commands, Bixby provided information on TV shows being watched, assisted with choosing content to watch and seamlessly migrated the show playing on the living room TV to the bedroom TV when Bixby was told by the user to change rooms.

Bixby is also accessible with Samsung’s Family Hub refrigerator, serving up recipe recommendations based on ingredients already in the fridge – and even keeping track of foods that need to be used before expiration.

In the Samsung City experience at CES, Bixby wasn’t absent from the laundry room either, where visitors were able to experience how easy it can be to start a load of laundry while simply talking to Bixby through the SmartTV and then receive a screen notification when clothes are ready to move from the washer to the dryer.

With Bixby Everywhere, Samsung has evolved the mobile digital assistant to an elegant, cross-platform, multi-device experience that allows you to do what you can’t.

Next up for guests in Samsung City’s Home District was a conceptual look at the automated living space of the future, dubbed “Project Ambience.” Through this experience, Samsung took its intelligent IoT process and spread it throughout the home to help consumer visualize what it might be like a few years from now to turn regular, everyday objects into intelligent objects that become part of the “smart home.”

Today, the traditional IoT device set-up involves speaking to one specific listening device, such as your phone or a speaker that serves as a one-room home assistant, but in the modern home it can be difficult for that one device to always pick up every command. In Project Ambience, Samsung showed how shrinking the listening device to the size of a thumbnail will enable placement on any object in the home, and for example, transform a planter, a shelf, a table or lamp into the focal point for interacting with the rest of the intelligent, connected home.